As a former advertising agency person I understand how recessions really have an impact on an advertising business as advertising budgets dry up no matter how much we argued that a recession is the best time to advertise. What’s different about this recession is that it is masking a major shift in the way advertising […]
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I don’t have to stare at the media spending reports too long before a striking conclusion hits me. Traditional (i.e expensive) media down; online media (not expensive) up. What will retailers and SMB’s do now that they don’t have to feel hostage to traditional media to promote their business? What will they do with all that […]
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On Saturday, 11 people from JGSullivan participated in Chicago Cares 2009, the 16th year of the event, which is Chicago’s largest day of service. After our team checked in and participated in the opening rally, we gathered together and rode on school buses to Henry O. Tanner Elementary School. Once we arrived, we met with […]
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I’ve seen quite a few Request for Proposal for AdBuilders lately which is a good sign in these economic times. Advertising must go on and taking costs out of the process with an online AdBuilders is still a really good idea. What surprises us the most is how few of the AdBuilder RFPs are […]
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It’s one of the hardest things to get. Manufacturers create strategies to generate it. Software and services are designed to elicit it. Anyone in channel management lives and dies by it. What is it? It’s a dealer decision. What are my retailers doing in their local markets to promote my products? Not much really happens […]
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Here’s proof that you need a good bit of technology behind you if you want to keep your retailers using Local Search. The following chart from Borrell Associates shows the churn rate of retailers on systems with and without good software. Now, even with good software I think the churn rate is too high but […]
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Borrell Associates has just released “Economics of Search Marketing” to specifically address the challenges of a scalable local online advertising model. The first important takeaway from this study is that local advertising is changing dramatically as small businesses in the next five years will move dollars from the old media (down 19%) to the new […]
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Porsche does a great job of moving a potential customer from the brand site to the local dealer site so that a consumer isn’t even tempted to think about another car. Instead of the dealer locator linking to a site controlled by the dealer, and therefore running the risk of the consumer seeing other brands […]
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One of the new beta services we got to see at the recent B2B Refocus Summit in Mountain View was Google Product Search. This free service takes a product data feed from a brand manufacturer or online seller and pipes it into organic search results with a link to buy online. Several advertisers are using it […]
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There are still lots of things on the Internet that just don’t make sense from a marketing perspective. One such common practice is for an independent dealer to link back to the manufacturer’s site for product information from his site. The problem with this fairly common practice is that the consumer gets lost in a […]
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