I recently attended the 2018 Notre Dame Chief Marketing Officer Summit sponsored by the Mendoza College of Business. The theme was “The Future of Customer Engagement in a Digital World”. Top marketing officers from Kellogg Co, TD Ameritrade, Intuit, Keds, Constellation Brands, American Eagle Outfitters, Ally Financial, Edward Jones, and USAA shared thoughts among others.
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We are well into 2018 and we’ve seen our share of stories reinforcing the narrative that large retailers continue to shrink their footprint, (Toys R Us, Foot Locker, Best Buy cell phone stores), while Walmart, Amazon and even several Chinese retailers test larger automation. This new testing is well beyond the adoption of simple tablets at casual dining restaurants like Applebee’s and Chili’s, so we’ll focus on what’s new.
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Brand Marketing clients that sell “considered purchase” products through sales channels (dealers, distributors, agents) often need lead nurturing to help increase preference, conversion, and average order size. JGSullivan has years of experience deploying these automated consumer conversations and we’ll be presenting some case studies and lessons learned at the Inbox Marketing Conference next week. The […]
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