comScore just came out with a study showing that 85% of all click-throughs on online display ads come from only 8% of online consumers. It’s like there is a special breed of people out there that for some reason like to click on ads. And, the total percentage of click-throughers has fallen off 50% in […]
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Ok, it’s in the U.K. and not the U.S. but it is still a major milestone when Internet advertising spending exceeds television advertising spending, even if it is in another country. The Internet spend this year is at 23.5% of all advertising spending and television came in at 21.9% of marketing budgets. They expected this […]
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The first message I take away from comScore’s Video Metrix service report for August is that I’m not an average viewer. But over 161 million people watched online videos in August and the average viewer watched for 10 hours. Over 25 billion videos were viewed and Google sites alone showed 10 billion of them (that’s […]
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We’re all reading a lot about Bing recently and its rapid growth rate. Of course, it’s easier to grow percentage points from a lower starting point, so it’s still a good idea to look at the bigger picture. eMarketer shows us that Bing has a long way to go to get to the share that […]
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We always feel great when we get a testimonial from a client but to read a good one like this in a magazine article is even better, NHFA President Mike Spiller called HomeFurnishings.com the “biggest idea in the 100-year history of the NHFA.” You can read the entire article here. We’re really proud to be […]
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Here’s a good blog entry from ClickZ about advertisers and the use of mobile advertising in the coming years. While the percentage growth looks good the actual percentage of online advertising dollars spent on mobile starts at only 2.2% in 2009. Consumers are definitely using their phones but the variation in platforms and hardware make […]
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Right now I feel that most brands are overwhelmed with the pace of technology and are way behind in building and using the tools we need to deliver a good message to an online consumer. Google Local Search has a fantastic ROI and brand managers just can’t seem to move their companies to take advantage […]
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This new video was posted Sept. 7th and referenced at the QuantumDigital Marketing Innovation & Discovery Summit last week by Jeffrey Stewart. “Social Media Revolution” puts all the buzz about social media into perspective. It moves fast and is worth a view or two. Click here to play..
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More than $6 billion from the government’s stimulus package is to be spent on increasing and improving broadband usage. So here’s what the future now looks like for broadband. In 2008 we’re at about 70% of households having broadband increasing to over 90% in 2013. We should be beyond thinking about helping local retailers promote […]
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The Kelsey Group is reporting that for the first time they see the penetration of online media usage surpassing traditional media for small businesses. We’ve seen this phenomenon reported in several different studies recently. Most often it’s attributed to the recession and that retailers are looking more critically at their advertising expenditures and are finding […]
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