Printed newspapers have been suffering from consumers moving to the internet for several years, as ad dollars follow consumer behavior and move online, too. This challenge may be accelerating as noted in an interesting insight on the Reflections of a Newsosaur blog. From the blog: The above calculations caused me to check my math several extra times, because […]
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Here’s a very recent report on what media small businesses are using locally to promote themselves. The chart is from a study done by Borrell Associates, the article you can read is from MarketingCharts.com where they go on to explain that: Newspaper ad expenditures have been on a steady decline for several quarters now, but SMBs still […]
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If you’re involved with co-op advertising then this is an important chart for you to see. The research is from Borrell and Associates and you can buy the full report here. This study along with many others recently released clearly indicate the move from traditional advertising to online advertising for local marketing. Local retailers are simply […]
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Here’s a chart from eMarketer.com that tracks the growth in digital ad spend worldwide and shows it as a percentage of total ad spend. By 2016 digital will makeup 25% of the total ad dollars spent: Worldwide, digital ad spending passed the $100-billion mark for the first time last year, according to new eMarketer […]
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We’re keeping an eye on the movement of local advertising dollars from traditional media to digital and here’s another report that confirms the extent of the transition. Now we quickly remind everyone that we’re dealing in billions of dollars here so there is still a decent amount of revenue for printed newspapers, but the […]
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Google+ is trying even harder in 2013 to catch up with Facebook and they plan on doing it by making connections you may not like. According to a recent article in The Wall Street Journal, Some users of Google’s services are startled to learn how far the integration can reach. Sam Ford, a 26-year-old Navy […]
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We spend a lot of time researching the many ways that local retail advertising is changing from traditional media to digital. A great example of how retailers are moving to digital is in the growth of email over the last several years, including a 19% growth this past year. This chart is from a post […]
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Giving your independent dealers information about your products that they can post to their Facebook sites is a good idea. Here’s why according to an article on eMarketer.com A July 2012 survey of Facebook users in the US by social commerce service provider 8thBridge found that while a substantial number of respondents did not share info about […]
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Here’s a recent report from MarketingCharts.com that paints a good picture of where small businesses are today with their usage of social media and how according to Facebook the trend is up. From the article, Small businesses are behind in their adoption of social media, finds Hiscox in survey results released in December 2012. Just 35% of […]
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We spend a lot of time on this site tracking the changes happening in local marketing which mostly revolves around documenting how consumers have moved to new media. Every once in awhile we find something that runs contrary to what other studies are indicating. Here is one such study that claims consumers prefer direct mail […]
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