Here is another report that confirms that consumers go online to learn about companies they are planning to do business with. This chart comes from an article on MarketingCharts.com 56% of Americans agree that now more than ever, they’re pro-actively trying to learn more about the companies they hear about or do business with, according to […]
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Here’s a good post from Search Engine Watch that can get you to rethink the way you advertise locally. It starts with understanding the different types of digital media available to us today. So often when you think about your marketing budget you only think about paid media, but earned and owned can be much more valuable […]
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Here’s a very good report from Nanigans about the effectiveness of Facebook newsfeed ads for retailers. eMarketer.com produce this chart and summarizes the study: For retailers paying for ad placements on Facebook, there are two questions: Do they actually get consumers to click? And convert? Nanigans, a Facebook advertising-software company, studied more than 975 million […]
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The Internet has made and continues to make a big difference in the way consumers research and buy products. It’s always difficult to explain the magnitude of what is happening, especially on the local level. I ran across this graphic from a blog post at Screenwerk.com and thought it was worth sharing. The author, Greg […]
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Lots of discussion about moving ad dollars to digital and where to spend those dollars. Here’s a chart from eMarketer.com that predicts where the digital emphasis will be in the coming years. From the post: eMarketer estimates that marketers will spend $37.31 billion on digital advertising in 2012. Digital ad spending will rise 16.6% this year, […]
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Here’s another indication that marketers are reacting to consumer behavior by lowering their use of traditional media in 2013. This information is from an article on MarketingCharts.com: Nearly 1 in 3 marketers plan to decrease their organization’s focus on newspapers this year, per results from a survey conducted by Aquent and the American Marketing […]
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Here’s another study that indicates consumers use social networks to track brand information. This chart and information is from an article on MarketingCharts.com: 44% of Americans agree that social networking keeps them in the know about brands and products, according to the latest survey data released by Ipsos OTX. Still, Americans are 20% less likely on […]
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Here is a very good article from FastCompany.com that focuses on the way digital content must be shared between owned and earned media, even to the point of blurring the distinctions between the two. From the article, Many marketers are not doing a good enough job supporting their earned content once it’s created. They have forgotten that […]
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Lots of studies predicting where local digital advertising is heading in the near future and none better that what Borrell and Associates is predicting. This chart is from an article on eMarketer.com where they also report these findings: According to a report from Borrell Associates, “2013 Local Advertising Outlook: Get Ready for the Rebound,” US local digital […]
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Really, I don’t think it is too surprising that consumers value catalogs more than social media for shopping information whether they eventually buy in-store or online. It’s comparing apples to oranges. Click image to enlarge this interactive chart. This chart comes from The Baynote Blog and makes this point: The survey was fielded by the […]
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