Video continues to overtake the web with Facebook appearing to lead the way. With Cisco forecasting that 80% of all internet traffic will be video by 2019 it’s not hard to see that Facebook will be a major player. A few recent news items to drive home the point: Last week Facebook announced […]
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It’s Decision Day across the United States. Billions of dollars and countless hours have been spent to get us to a decision. No matter what your politics, you have to admit it’s a tremendous undertaking. Those of us in channel marketing and marketing automation work for decisions too. For us every day is Decision Day. […]
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Chicago, IL – April 7, 2016 – Local Marketing Solutions Group, Inc. (LMSG) announces that it will exhibit at CHICAGO SMALL BUSINESS EXPO®, April 21, 2016 . The expo is located at the UIC Forum. For more information, and free registration, visit the Chicago event page. LMSG will be exhibiting (Booth # 219) and presenting […]
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ROLLING MEADOWS, IL – Local Marketing Solutions Group Inc. and operating unit JGSullivan Interactive, a rapidly growing marketing solutions holding company and technology firm has acquired WeblyGuys, a leading edge online video production company. Al Croke, Local Marketing Solutions Group Inc.’s President and CEO said “the acquisition of WeblyGuys adds significant video production capabilities, including […]
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We received a letter in the mail recently at our home. It was from AT&T (and full disclosure is a client) addressed to my family who has multiple cell phone plans with the company. Upon opening I found a simple thank you letter from the Vice President and General Manager with responsibility over our local […]
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Any marketer not aware of the tremendous growth across three key dimensions might be accused of living under a rock in 2015, but it’s in tying them together where we understand them in context. The three dimensions here are: Device, Intent, and Content. (Aka Mobile, Local, Video) Mobile: The biggest force in online […]
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Rapidly growing marketing solutions technology firm expands agency services capabilities with the acquisition of award winning creative agency. According to Local Marketing Solutions Group Inc.’s President & CEO, Al Croke, the acquisition of DuFour was made with a general focus on ad agency services and with specific emphasis on traditional creative and video […]
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We published a blog post in late 2012 entitled “Majority of Sales will be “Web-Influenced” in 2015” which reflected on research by Forrester comparing online only, retail only, and web-influenced retail. Given how many have historically characterized the impact of online as “only e-commerce” which is small in comparison to traditional retail, it was worth […]
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We’ve been tracking the advertising behavior of small and medium businesses (SMB’s) for years, noting the dramatic increase in social media and promotions instead of traditional advertising spending (see recent videos and blogs). A recent report published by Borrell Associates on the Automotive Advertising outlook adds fuel to the fire. Here are some highlights: […]
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Many manufacturer brands are following a “lesser of two evils” strategy when managing their dealer locators, or developing PPC landing pages for their dealers. On one hand, brands link directly to their dealers’ websites, and risk a poor experience that damages their brand. Classic examples of this are competitor brands showing up, competitor promotions […]
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