Mobile search is special for those of us involved with local advertising as we can target to consumers who are looking for our product and are in close proximity to one of our best stores. Target marketing doesn’t get much better than that. What makes it even more appealing is that Google owns the […]
Read More
As print newspaper ad revenue is trending down, online ad revenue is on an upward track after a brief dip for the recession. The chart is from a blog post on IAB.net and clearly shows that the growth in online ad revenue is roaring ahead after a dip in 2008. “The year-over-year growth between Q1 […]
Read More
It seems to be a never ending story, the decline of ad revenue for newspapers. Here’s the latest from the Newspaper Association of America. You can read more at MarketingCharts.com but this pretty much sums it up, Print revenues have now halved (in absolute dollars) since 2006, according to NAA figures. After a period of mild […]
Read More
Over the past several years the percentage of consumer time spent watching television and the percentage of advertisers budgets spent on television have matched each other fairly well. Last year (see blog post) 43% of media consumption time was spent on television and 42% of ad budgets were spent on television. But there are signs that perhaps […]
Read More
This is becoming a favorite metric for tracking the transition of ad spending from traditional to new media. Mary Meeker of KPCB is the author of this slide and you can see her entire presentation here. There shouldn’t necessarily be a one to one ratio in time spent with media to percentage of ad spend with that […]
Read More
Showrooming is a new phrase used to describe consumers who use their smartphone or tablet computers while they are in the store to find a better price and buy elsewhere. Earlier we blogged about how Target wants to sell only unique products to defeat the practice and they have the muscle to demand that from […]
Read More
Google is fun to watch. Yesterday at the click of a button somewhere in the Google Complex they changed over 80 million Google Places pages to Google+ Local pages worldwide. So what does that mean? There is a good article on Search Engine Land that gives us this, Here’s a brief overview of what’s new […]
Read More
Over the past 15 years the Internet has had a major impact on traditional advertising media. Printed newspapers, Yellow pages, direct mail, magazines, brochures and more have seen consumers and advertisers move online. During this period television viewership and advertising has stayed strong in spite of the Internet. Well, now television advertising is going to […]
Read More
Someone put out a graphic recently that demonstrates how confusing it is to deal with all the intricacies of planning and executing a social marketing campaign. Not to be outdone, BusinessInsider.com published this graphic on mobile marketing from Luma Partners You are certainly welcome to click this graphic to enlarge it but it won’t help you in the […]
Read More
The printing business has suffered enough in the last few years and didn’t need anymore bad news, but here are the revised shipments numbers from the Commerce Department as reported on Whattheythink.com You don’t have to study this chart (click to enlarge) to understand the overall message, printing isn’t what it used to be and […]
Read More