Anyone concerned about advertising on a local level is interested in the survival of newspapers. Will the print edition go away? Will they go completely online? How do we best reach local consumers? If you have a Kindle or you’re going to buy the iPad, you’ve noticed that they offer subscriptions to newspapers, delivered right […]
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Here’s a new report from Harris Interactive that tells us where consumers look for ads when they’re bargain hunting. Overall, newspapers and magazine advertisements are the favorites with online advertisements coming in second. When you look at age preference from 18 to 44 then online wins the contest with newspapers and magazine advertisements coming in […]
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Marketing Sherpa recently released a survey about why consumers friend or follow companies on social sites. The good news is that the most popular reason is the same as it is for why they go to Google. Consumers are looking for your products, price, promotion and service. And, most often service means a local retailer. […]
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If you’re involved in advertising at a local level you have to be interested in what is happening to newspapers as subscription and advertising revenues are declining. It’s been recently reported that The New York Times intends to charge (again) for online content. At the same time an Adweek/ Harris poll indicates that 77% […]
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According to a new report from comScore almost 31 billion videos were viewed in November of 2009 and Google properties far outdistanced everyone. Some other key points from the study are: The takeaway for all brand managers is to get more video onto your site, your dealer sites and your dealer promotional pages as soon […]
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At this year’s CES, Intel introduced WiDi (Wireless Display Interface) and Netgear launched their receiver called Push2TV. Here’s Netgear’s diagram that explains how if your computer has WiDi, you can push your online video to a TV screen wirelessly. This technology will be available in a few weeks and over time will help revolutionize local […]
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As the internet becomes more localized (because of all that is happening with local search, mobile and even local twitter) brands have to keep pace and deliver local information to consumers or risk losing their interest. Here’s one way to deliver regional promotions and promotions for specific dealers economically. Some promotions aren’t national and therefore […]
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Following up on our blog post from Sept 24th about new Print to Mobile marketing. I decided to create a 2-D barcode (called a QR code) for JGSullivan.com and try it out. Here is our barcode: Scan it with your cellphone by downloading the free reader software. I used BeeTag software for my Blackberry by […]
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It was standing room only at Bruce Biegel’s Outlook 2010 presentation at the DMA Conference last week. Bruce shared a boatload of research and stats on trends in media spending and marketing budgets. Here’s a quick recap of the winners and losers in marketing budgets for 2009-2010. Winner: Digital and Mobile Media Loser: Traditional Media Winner: […]
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I attended the Direct Marketing Association (DMA) annual conference last week and got to hear Martha Stewart speak about her “omnimedia” approach. She addressed a DMA audience struggling to find its sea legs in a volatile marketing environment. I was impressed. Apart from many stories about epicurean adventure, Martha made a very compelling case for her […]
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