If you’re involved in local advertising you’re naturally interested in the viability of local newspapers. As consumers move online and away from the printed copies of newspapers, the papers built great internet sites for consumers. Unfortunately, the banner ad revenue never equaled the decline in print advertising so they went to the idea of paywalls […]
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Many brands spend lots of time and money on their brand site and leave their best dealers to fend for themselves when it comes to online content for their sites. Here is an interesting chart from an article on eMarketer.com that shows that consumers shopping for a car are as likely to be influenced by […]
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Newspaper ad sales continue to fall as Google ad sales continue to climb. The chart shown here is from a post on Reflections of a Newsosaur and clearly makes the case that ad dollars are going digital at the expense of printed newspaper ads. This still understates the move from print to digital because so […]
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The changes in local marketing have been phenomenal in the last several years, driven by changes in consumer behavior which were in turn driven by technological changes. Well, just when you figured out the difference between a widget and an app, along comes another dramatic shift in technology. From an article on ReadWrite.com we […]
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We track a lot of studies about how consumers are moving away from traditional media to digital but every so often we are reminded that this isn’t an either or decision, print is still important. This chart is from an article on eMarketer.com and tells us that young people, the ones you would think would never […]
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How do consumers shop for your products? There is a lot of great research out there that documents how consumers go online to get product information before making a decision. Google has some great information on their site GoogleInsights.com Here is one of the many insights they share with regard to consumers who are shopping […]
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There have been so many studies supporting the idea that brands are recognizing the change in consumer behavior and are reacting by moving ad dollars from traditional media to digital. While this study from emarkter.com doesn’t break down national advertising vs. local advertising, the logic should be the same. If consumers are relying more on […]
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Here’s an interesting report that should be of great importance to local retailers, yet they probably will never run across it. It’s from an article on businessinsider.com The Closer Users Are To A Business, The More Likely They Are To Click Through A Mobile Banner Ad For That Business It all makes perfect sense: […]
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Showrooming is a relatively new phenomenon in shopping and it’s a tough problem for retailers to solve. It’s when a consumer with a smartphone is in a retail store and they use their phone to find the product they are looking for online at a better price. What’s a retailer to do? The above chart […]
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This study from MarketingCharts.com is showing that digital advertising continues to grow as traditional media marketing spending continues to decline. From the report: In this latest survey, CMOs forecast a 2.7% decline in traditional advertising spend over the next 12 months, after predicting a 1.9% decrease in August 2012, an 0.8% decrease in February […]
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