MyCommunity.Today, Inc. launches a streamlined User Experience with the MyCommunity.Today Super App to help local merchants grow their sales online and offer consumers an easier way to save.
JGSullivan Interactive continues tracking of COVID-19 (Coronavirus), with readiness and continuity of service plans in place to meet Client needs across JGSullivan Interactive’s service footprint.
JGSullivan Interactive Prepared with Scalability to Meet Every Level of Client Support Read More »
Local Marketing Solutions Group CEO Al Croke and Chief Revenue Office Mike Mancini were excited to meet Simon T. Bailey, author of “Shift your Brilliance” at the opening ceremony of the Goodwill Industries International Summer Conference on Sunday.
Goodwill Industries International Summer Conference 2017 Read More »
Over the weekend our very own President of Content-on-Demand Brett Knobloch was making a difference volunteering with Habitat for Humanity of St. Joseph County, Indiana. Great work #givingback Brett!
Giving Back to the Community Read More »
National brands should control more, lead more, and make it easier for their channel partners to grow their local business. Localized Online Marketing is what makes our marcom portal and integrated ad builder a unique solution to today’s new media outlets. The very definition of local advertising is changing as consumers quickly move from reading
There isn’t much good news for printed newspapers when it comes to their remaining relevant to today’s consumers. The last hope seemed be that older people (55-plus) were still loyal to print and that fact has kept a lot of advertisers spending money in print. A recent study now may be breaking down that last
Now Even Older People Choose Online Over Printed Newspapers for News Read More »
Local advertising is changing in many ways and Borrell Associates has been tracking the way local retailers are spending their local advertising dollars and the move to spending on local promotions is very clear from this chart. You can download this chart here and from the Executive Summary you’ll read where Borrell Associates feels that
Owned Media is a Big Hit with Dealers Read More »
If you’re involved in local advertising you’re naturally interested in the viability of local newspapers. As consumers move online and away from the printed copies of newspapers, the papers built great internet sites for consumers. Unfortunately, the banner ad revenue never equaled the decline in print advertising so they went to the idea of paywalls
Paywalls Still in Doubt Read More »
Many brands spend lots of time and money on their brand site and leave their best dealers to fend for themselves when it comes to online content for their sites. Here is an interesting chart from an article on eMarketer.com that shows that consumers shopping for a car are as likely to be influenced by
Dealer Websites as Important as Brand Site Read More »
Newspaper ad sales continue to fall as Google ad sales continue to climb. The chart shown here is from a post on Reflections of a Newsosaur and clearly makes the case that ad dollars are going digital at the expense of printed newspaper ads. This still understates the move from print to digital because so
Google AdWords vs. Printed Newspaper Ads Read More »